By Juliet Eilperin
Washington Post Staff Writer
Monday, March 31, 2008; A04

Former vice president Al Gore will launch a three-year, $300 million 
campaign Wednesday aimed at mobilizing Americans to push for 
aggressive reductions in greenhouse gas emissions, a move that ranks 
as one of the most ambitious and costly public advocacy campaigns in 
U.S. history.

The Alliance for Climate Protection's "we" campaign will employ 
online organizing and television advertisements on shows ranging from 
"American Idol" to "The Daily Show with Jon Stewart." It highlights 
the extent to which Americans' growing awareness of global warming 
has yet to translate into national policy changes, Gore said in an 
hour-long phone interview last week. He said the campaign, which Gore 
is helping to fund, was undertaken in large part because of his fear 
that U.S. lawmakers are unwilling to curb the human-generated 
emissions linked to climate change.

"This climate crisis is so interwoven with habits and patterns that 
are so entrenched, the elected officials in both parties are going to 
be timid about enacting the bold changes that are needed until there 
is a change in the public's sense of urgency in addressing this 
crisis," Gore said. "I've tried everything else I know to try. The 
way to solve this crisis is to change the way the public thinks about 
it."